With the onslaught of the modern technologies and the huge tide of the Internet, small businesses need to evolve and adapt.
In this modern world, the internet is the major force that determines whether you succeeded or fail. Locksmiths need to make the best use of the modern community that thrives on the Internet and also overlaps with their real world customers. You must find business opportunities online.
How? Start with your own website, a virtual extension of your physical business store. Just having a website is not enough anymore. You need to have a more widespread presence.
Blogs are one of the easiest methods for having a more active and better presence online. You can use free online blogging platforms such as Blogger and WordPress. These are easy to start, with zero cost and with no time at all.
A free blog has domain URL such as best locksmith.blogspot.com or locksmith.WordPress.com. It is effective in improving your presence on the internet. Such blogs can also improve your search rankings. However, free blogs lack the professional appearance.
Contrast a free domain blog with a custom blog URL that reflects your business identity -- Locksmith Roseville (OnTimeLocksmith.com/blog). Do you see that a custom domain does not only make us stand out and look more professional, it also works as a brand advertising.
When you choose to use blogs as a marketing tool, make sure to not spam your blog. Write articles about tips and tricks of the trade. Share ideas and methods that people want to know. Eg: How to remove rust from an old lock, How to make your locks bump safe, How to install a door knob.
Is it wise to teach people locksmithing trade? Won't that make people fix their own locks and eventually affect my business? Not really. Anyone who needs locksmith service will find your business. They will read or watch you fix a lock. Some might try it at home and succeed. For most people, it will be too much task. So they will be more keen in seeking professional help after realizing that it is not that easy to fix their problem.
Be prolific with your blogs. Keep writing articles regularly. Try creating a schedule for blogging, eg twice a week or on Saturdays. Stick to your time table for blogging. Remember, it is a business chore that brings new customers.
You can use a phone to record video articles or locksmith tutoring. Audio blogs are also very effective. Videos and audio makes you stand out and create a bond with the prospective customers.
When blogging, make sure to write about stuff that matter. Find the keywords that people search for when they need a locksmith in your business area. Blog as much you can and see the difference. Best of luck!
Source Link: http://www.blogtrendschat.com/2016/02/how-to-blog-for-new-locksmith-clients.html
